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The Archer Group

Marketing Analyst

Media & Analytics – Wilmington, Delaware
Department Media & Analytics
Employment Type Full Time
Minimum Experience Experienced

What we are looking for

Archer is currently in search of an inquisitive Marketing Analyst to join our team with a hunger and interest in the intersection of data analytics and digital marketing. The right analyst should have experience working with varying datasets of all sizes, as well as a strong desire and ability to work with other Archer analysts and our clients in order to tease out reporting and analytics needs.

From cross-channel campaign reporting, to tag management, to concepting and executing custom analytics projects, this role will provide for a wide range of marketing analytics challenges and will provide a solid opportunity to continue and grow your knowledge of the digital marketing industry, while providing an environment that allows you to shape, nurture, and drive meaningful contribution to client marketing initiatives. 

RESPONSIBILITIES

  • Develop regular and ad hoc client analyses and reporting rooted in insights and optimizations
  • Develop and implement tagging specifications and marketing measurement plans for websites and advertising campaigns
  • Provide QA on new website and campaign launches to ensure analytics data is tracking properly
  • Assist social, display, and search media teams with campaign performance & optimizations
  • Work closely with the internal development teams in integrating custom database solutions
  • Help guide campaign creative and ad concepting using insightful performance reporting
  • Help diagnose, troubleshoot, and resolve issues pertaining to reporting and data capture
  • Work directly with clients in presenting analysis and reporting on ongoing marketing initiatives

SKILLS DESIRED

  • Working knowledge of digital marketing analytics tools (Google Analytics, Adobe Analytics, etc.)
  • Experience using tag management tools and understanding of web analytics tagging
  • Keen eye for developing insightful data visualization
  • Strong proficiency in Excel
  • Experience and enthusiasm for measurement & testing methodologies
  • Ability to work collaboratively on short and long-term projects
  • Desire and talent for presenting to clients and colleagues
  • Knowledge of the evolving trends in advertising and marketing technologies
  • Ability to manage and prioritize a number of concurrent projects

EDUCATION/EXPERIENCE

  • 3+ years of digital analytics experience
  • Bachelor’s degree in marketing, advertising, statistics, mathematics, economics, information management, or related fields
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  • Location
    Wilmington, Delaware
  • Department
    Media & Analytics
  • Employment Type
    Full Time
  • Minimum Experience
    Experienced
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