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The Archer Group

Associate Marketing Analyst

Analytics – Wilmington, Delaware
Department Analytics
Employment Type Full Time
Minimum Experience Entry-level

The Archer Group is looking for a curious and driven Associate Marketing Analyst to join their growing Analytics team. In this role, you will be responsible for assisting with and developing client reporting and analyses, helping to drive clients' growth and success in their digital marketing initiatives.

If you're looking for an opportunity to marry your love of digital marketing with your love for solving problems through analysis, and you're looking for an environment for your skills to grow and thrive, we want to hear from you!

You'll work collaboratively across all departments of the organization, bringing your strong and keen sense for data to all types of digital marketing strategies, including website analytics & tagging, paid digital media, social media, and creative effectiveness.

The Archer Group is a leading interactive agency that provides digital strategy, creative and technology services to outstanding national, regional and local brands. We provide a great environment for teamwork, personal and professional growth and career advancement.

Compensation is based on skills and experience. Archer offers excellent benefits, including health, dental, vision, 401k plan, paid paternity leave, paid time off and more to all full-time employees.

 

 

Responsibilities

  • Produce specification documents and recommendations for the purposes of accurately tagging websites with analytic code.
  • Provide tagging recommendations and guidance for marketing channels, including but not limited to Email, Social, Display, Video, and Search.
  • Assist analytics team members with documentation as needed
  • Development of reporting and analyses for client marketing initiatives
  • Ensure high levels of data quality & integrity, identifying inconsistencies and gaps in data to ensure consistency and accuracy
  • Provide ad-hoc reporting and troubleshooting support for internal and external clients
  • Assist other team members with ad-hoc reporting support as required

 

Qualifications

  • Bachelor’s degree in marketing, advertising, statistics, mathematics, economics, information management, or business related fields
  • 1+ years of relevant employment experience
  • Online Marketing tools experience preferred (Google Analytics, Tag Manager, Adobe Analytics, etc)
  • Tableau experience preferred
  • Curiosity for advertising and marketing technologies and analysis techniques
  • Interpret technical conversations and documents
  • Work well with others and work in cross functional teams
  • Manage and prioritize a number of concurrent tasks
  • Positive can-do attitude with strong initiative and follow through
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  • Location
    Wilmington, Delaware
  • Department
    Analytics
  • Employment Type
    Full Time
  • Minimum Experience
    Entry-level
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